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Nooterra
Now accepting one pilot per cohort

A ledger for the decisions that matter.

Atlas is decision software for B2B SaaS retention. Health scores tell you which account is red. Atlas tells your team what to do, why, who approved it, and whether it worked.

Apply for the pilotSee how it works
One pilot per cohortHubSpot-firstSecurity packet on request
Decision · Open
Tier 04 · adjusted observational

Acme Holdings

$282K ARR·Renewal Feb 12 · 3 weeks out
Recommended action

Run a price-anchored renewal experiment

Alternatives:discountexec escalationdo nothing
Expected net impact
+$214K
5–95% interval
$80–340K
Evidence
Adjusted obs.
Approval
CRO · 1 of 2
ProposedDrafted from at-risk queue
Simulated3 alternatives modeled
ApprovingAwaiting second approver
ExecutePending approval
ObserveCompare to predicted interval

Sample dossier · illustrative, not live data.

Sits beside the systems your retention team already trusts.

  • H
    HubSpot
    CRM · first pilot path
  • S
    Salesforce
    CRM · planned
  • S
    Stripe
    Billing
  • C
    Chargebee
    Billing
  • Z
    Zendesk
    Support
  • I
    Intercom
    Support
  • G
    Gainsight
    CS system
  • C
    ChurnZero
    CS system

Most retention software stops at the score.

A red account, a yellow account, a green account — colors dressed up as decisions. But a color is not a decision. A decision is what you did, what you considered and rejected, what evidence supported it, who signed off, what was actually delivered, and what happened afterward.

Atlas is built on the wager that the next system of record in B2B is the decision ledger. Salesforce became the customer system. Workday became the people system. ServiceNow became the workflow system. The decision is the next primitive.

3Salesforce · customers
4Workday · people
5ServiceNow · workflows
next →
6Atlas · decisions

Every claim wears its evidence on its sleeve.

Atlas refuses to use causal language below the tier the evidence allows. When the support is too thin, it recommends an experiment instead of letting the team act on conviction.

Seven tiers · escalating support
  1. 01

    Descriptive

    It happened.

  2. 02

    Predictive

    It is likely to happen.

  3. 03

    Associational

    These variables move together.

  4. 04

    Adjusted observational

    May be causal, with stated assumptions.

  5. 05

    Quasi-experimental

    Supported by a natural experiment.

  6. 06

    Experimental

    Supported by a randomized test.

  7. 07

    Replicated policy

    Worked prospectively, more than once.

Three surfaces. One ledger.

Mission Control ranks decisions. The Decision Card replays them. The Action Gateway enforces approval-first execution. All three write to the same ledger.

A queue ranked by net value at risk.

Not a color. A list with the evidence behind each row, the alternatives considered, and the recommended next step. Open every Friday morning, work it down with the team.

At-risk queue · this week
25 open7 awaiting approval
AH
Acme Holdings
$282K ARR
+$214K
NC
Northbeam Co.
$148K ARR
+$96K
PL
Pelican Labs
$74K ARR
+$48K
RP
Riley Patel Co.
$32K ARR
—
Sample queue · illustrativeSorted by predicted churn × ARR

One pilot company per cohort.

Six weeks. HubSpot-first. The fee is paid; the engagement is bounded; the exit criteria are written in week one. If Atlas misses those criteria, the pilot ends and the work to date is yours to keep.

Apply for the pilotSee pricing
Cohort size
1
company
Duration
6
weeks
Fee
$25K
credited
Primary CRM
HubSpot
Compliance
Packet
security review on request
Replies in
2
business days
I started Nooterra because retention software keeps shipping prettier health scores instead of better decisions. Atlas is a wager on the opposite. Six weeks, one company, one decision loop — defended with evidence, approved by humans, recorded so the team can answer why a year from now.
AL
Aiden Lippert
Founder · Nooterra · UC Berkeley

Run a six-week audit on your retention loop.

One pilot company per cohort. HubSpot-first. Evidence, approvals, and outcomes attached to every intervention.

Apply for the pilotRead the manifesto